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2020-01期

“國潮” 背景下的產品設計研究

單位:南昌航空大學     作者:雒飛陽,蔡克中     來源:工業設計雜志     時間:2020-01-16

摘 要:在“中國智造”和“文化自信”的國內消費環境下,潮牌已經從小眾略知成為國貨發展新方向。本文從“國潮”的發展歷程出發,討論在此背景下的現代產品的設計理念,探尋其中的視覺元素以及形態組合的設計標準,通過對一部分現代產品的設計風格、設計表現和元素應用等方面的分析,思考國潮產品未來的發展方向。

關鍵詞:國潮;現代產品;設計風格;發展方向


中圖分類號:TB472 文獻標識碼:A

文章編碼:1672-7053(2020)01-0063-02


Abstract:Under the domestic consumption environment of "China's Intelligent Manufacturing" and "Cultural Confidence", Chaobai has become a new direction for the development of domestic goods from a small number of people. Starting from Li Ning's fashion week in China, RIO Flower Dew Cocktail has become a pop, and the Palace Museum make-up has become the biggest color eggs at the end of the year. Chinese products have set off a "new national trend" at home and abroad because of their unique Chinese taste. Starting from the development process of modern product design represented by "Guochao", this paper explores the design criteria of visual elements and form combination. Through the analysis of design style, design performance and element application of some modern products, this paper considers the future development direction of Guochao products. 

Key Words:National tide; Design style; Modern productl; Development direction


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