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2020-03期

基于消費者情感需求的交互式包裝設計研究

單位:天津美術學院     作者:焦金川     來源:工業設計雜志     時間:2020-03-23

摘 要:現如今,隨著科技的不斷進步和經濟的快速發展,消費者已從簡單的物質需求更多地向情感互動需求轉變,需求由一元化向多元化發展。因此,包裝作為消費者和產品溝通的媒介,交互性越來越被人們重視,交互式包裝設計是通過調動“多感官”體驗以及情感回憶來創造出新的人、物、環境關系的交互體驗關系,它不僅提高了產品的附加值,更給消費者帶來全新的使用體驗。

關鍵詞:情感需求;包裝設計;交互體驗


中圖分類號:J524 文獻標識碼:A

文章編碼:1672-7053(2020)03-0049-02


Abstract:Nowadays, with the continuous advancement of technology and rapid economic development, consumers have shifted from simple material needs to emotional interaction needs, and their needs have evolved from unity to diversification.Therefore, packaging, as a medium for communication between consumers and products, is increasingly valued by people. Interactive packaging design is to create a new interactive experience of people, things and the environment by mobilizing the "multi-sensory" experience and emotional memories. Furthermore, it not only improves the added value of the product, but also brings a brand new user experience to consumers.

Key Words:emotional needs; packaging design; interactive experience


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